Advancing our sustainability agenda
Our commitment to a better future
At Trustpilot, sustainability is not just a responsibility; it’s part of our mission to set the standard for trust. As a platform built to connect people and businesses to help each other, trust and sustainability go hand in hand.
Being a sustainable business is central to our operations, whether we are working to protect the integrity of online reviews, foster a fair and inclusive workplace or reduce our environmental impact.
Our pillars of sustainability
Trust
Protecting integrity, championing transparency.
With over 300 million reviews on our platform, Trustpilot is open to all and we strive to create a trustworthy environment where consumers and businesses can connect with confidence.
To achieve this, we invest in innovative technology and specialist teams, and have clear guidelines to ensure our platform operates with integrity. From tackling fabricated reviews to holding businesses accountable, we actively protect our community—because sustainability means fostering an environment where trust can thrive.
Key milestones in 2024
Successful litigation against review sellers in the UK High Court.
Worked with regulators in the UK and US to champion trust.
Implemented additional AI-based technologies to screen reviews.
4.0
Our TrustScore
4.5m
Reviews removed in 2024
7%
Proportion of reviews removed in 2024
People and culture
Strengthening community, thriving together.
We aim to attract, inspire, and engage a diverse workforce while making a positive impact on our communities. We strive to lead by example, ensuring our people—our Trusties—feel safe, supported, and empowered to be themselves at work.
Our culture is centered on building community, fostering psychological safety, and protecting physical health and well-being. Our commitment to equal opportunities means ensuring fairness at every stage, from recruitment and performance reviews to reward and recognition.
Key milestones in 2024
Refreshed our company values.
Refurbished London office in response to feedback, providing a more welcome and functional environment.
Invested into leadership development.
7.8
Employee engagement score (Peakon)
46%
Women in ELT direct report roles
963
Paid volunteering hours
Environment
Playing our part in the transition to a lower carbon economy.
As an online platform, our business has a relatively low environmental impact and remains resilient to climate risks. However, we are committed to taking positive action on environmental and global climate issues and have an important role to play in transitioning to a lower-carbon economy.
We have set science-based climate targets and aim to reduce carbon emissions 42% by 2030, and we continue to seek innovative ways to operate more sustainably across our global offices, supply chain, and technology infrastructure
Key milestones in 2024
Science Based Targets initiative (SBTi) validation for our near-term carbon reduction targets.
Incorporated sustainability into our supplier code of conduct, promoting renewable energy and efficiency in our offices.
Conducted a double materiality assessment in preparation for Corporate Sustainability Reporting Directive (CSRD) compliance.
6,287 tCO2e
Total carbon footprint
321 tCO2e
Absolute emissions (Scope 1 & 2)
32.9 tCO2e
Emissions intensity (Scope 3) per $1m of gross profit
Sustainability governance
Our governance structure manages sustainability priorities and performance. We are committed to fostering the long-term, sustainable growth of our operations and delivering value to all stakeholders through sustainable development.
The Board of Directors holds overall responsibility, overseeing sustainability risks, targets, and integration into our strategy.
Our Executive Leadership Team (ELT) drives the agenda forward, managing risks and opportunities while leading a cross-functional Sustainability Working Group.
This group, made up of subject matter experts from across Trustpilot, ensures sustainability is embedded into daily operations and reports regularly on progress.
Annual Report and Accounts
Learn more about how we’re driving our sustainability agenda forward in our annual report.
