Investor Relations

With millions of Trustpilot reviews worldwide, our vision is to be the universal symbol of trust.

We empower consumers to make more informed choices while helping businesses build trust, grow, and improve. We are a purpose-driven SaaS business, founded on the principles of trust and transparency. 

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What makes Trustpilot unique?

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Trust

We have expert teams that utilise technology and data to detect fraud and take enforcement action against platform misuse. We also engage with regulators and peers to promote trust in reviews.

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Openness

Consumers can review any business globally, with or without the business’s consent. Any business can read and respond to reviews written about them, but they can’t hide genuine reviews.

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Breadth

We operate across both online and offline verticals, working with businesses ranging from small businesses to Enterprise. Trustpilot hosts reviews from countries all over the world, with subscribing businesses in more than 120 countries, and is industry-agnostic. 

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Brand

Trustpilot has a vast consumer audience with 160 billion annual TrustBox impressions and greater reach through off-platform impressions, such as Google search results. Consumers recognise the Trustpilot brand which influences purchasing decisions, so businesses value their Trustpilot score.

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Subscription

We offer a freemium subscription business model with a suite of tools to invite, respond to, and analyze customer feedback. Our advanced analytics and AI-powered features enable businesses to feature reviews, benchmark performance, and gain powerful insights to grow their business.

A unique value proposition built on trust, with huge market opportunity.

Why invest in Trustpilot

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Business Model

As a global leader in fostering trust between businesses and consumers, our dual-sided platform enables consumers to write and share reviews and businesses to showcase reviews and gain actionable insights. We operate a freemium SaaS model, offering a free basic product, with paid plans that provide increased functionality and insights for businesses. 

Our unwavering commitment to neutrality and fairness is the foundation of our mission to bring businesses and consumers together for mutual benefit.  

Our values

Upholding trust and integrity

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Our latest annual report

For more on how we’re shaping and safeguarding a trusted community for businesses and consumers worldwide, read our Annual Report.

Download Annual Report

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Need more information?

Contact our Investor Relations team