Investor Relations
With millions of Trustpilot reviews worldwide, our vision is to be the universal symbol of trust.
We empower consumers to make more informed choices while helping businesses build trust, grow, and improve. We are a purpose-driven SaaS business, founded on the principles of trust and transparency.
What makes Trustpilot unique?
Openness
Consumers can review any business globally, with or without the business’s consent. Any business can read and respond to reviews written about them, but they can’t hide genuine reviews.
Breadth
We operate across both online and offline verticals, working with businesses ranging from small businesses to Enterprise. Trustpilot hosts reviews from countries all over the world, with subscribing businesses in more than 100 countries, and is industry-agnostic.
Trust
We have expert teams that utilise technology and data to detect fraud and take enforcement action against platform misuse. We also engage with regulators and peers to promote trust in reviews.
Reach
Trustpilot has 64 million monthly active users and greater reach through off-platform impressions, such as Google search results. Consumers recognise the Trustpilot brand which influences purchasing decisions, so businesses value their Trustpilot score.
Software
We offer a freemium SaaS business model with a suite of tools to invite, respond to, and analyze customer feedback. Our advanced analytics enable businesses to feature reviews, benchmark performance, and gain powerful insights to grow their business.
A unique value proposition built on trust, with huge market opportunity.
Business Model
As a global leader in fostering trust between businesses and consumers, our dual-sided platform enables consumers to write and share reviews and businesses to showcase reviews and gain actionable insights. We operate a freemium SaaS model, offering a free basic product, with paid plans that provide increased functionality and insights for businesses.
Our unwavering commitment to neutrality and fairness is the foundation of our mission to bring businesses and consumers together for mutual benefit.
Our latest documents
Our latest annual report
For more on how we’re shaping and safeguarding a trusted community for businesses and consumers worldwide, read our Annual Report.
