Trustpilot gives everybody a voice
The world’s largest independent customer feedback platform
Our vision is to be the universal symbol of trust
Founded in 2007, Trustpilot began with a simple yet powerful vision: to become the universal symbol of trust, connecting consumers and businesses through reviews.
As an open, independent, and impartial service, our platform helps people make confident choices and businesses earn loyalty at every step.
Today, Trustpilot hosts over 300 million reviews and has 67 million monthly active users worldwide. We’ve generated 140 billion annual Trustbox impressions, and continue to grow.
With a team of more than 1,000 employees, we’re headquartered in Copenhagen, with offices in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan, and New York.
100+
Trustpilot is in more than 100 countries
300+ million
reviews on trustpilot.com
1.25+ million
businesses globally with Trustpilot reviews
190,000+
new reviews every day
What We Do
We’re here to help businesses and consumers.
Anyone can leave a review for a company, as long as it's based on a genuine experience. And the reviews help millions of consumers find trusted companies, and make more informed and confident buying choices.
The reviews also help businesses earn trust by helping them interact with consumers, understand customer feedback, and take proactive measures to improve their business.
Our mission is to build trust between consumers and businesses by making Trustpilot visible wherever people go - Trustpilot everywhere.
We take a unique approach to safeguarding the integrity of the platform, using sophisticated fake review detection technology and taking action against those who breach our guidelines. Find out how we use a three-pronged approach - powered by technology, community, and people - by visiting our Trust Centre.
Our values
Our vision to become a universal symbol of trust is ambitious. To achieve this, we must walk our talk of openness and transparency. We have a set of shared values to guide how we behave, make decisions, and approach everything we do, both individually and as a business.
We start with the customer
We obsess over consumer and business problems, using trust as our guide.
We act with integrity
We do the right thing, even when it’s hard.
We are positively human
We care about each other and embrace diversity.
We make it happen
We deliver on commitments to drive impact.
We win together
We’re one team, externally competitive, but internally collaborative.
Don't just take it from us
Great Platform for Customer Reviews
“We recently started using Trustpilot to manage our company’s online reputation, and overall, the experience has been positive. The platform provides a great way to collect and showcase customer feedback, which helps build credibility and trust with potential clients. The dashboard is intuitive, making it easy to manage reviews and respond to customer feedback efficiently.”
Vivasoft Ltd | Date of experience: February 14, 2025
A Trusted Platform for Honest Reviews
“Trustpilot is an excellent platform that helps customers share genuine feedback and experiences. I always check reviews on Trustpilot before using a new service, and it’s saved me from many bad choices!”
Travel Minibus | Date of experience: May 08, 2025